Is Digital Marketing a Good Career in Canada- Digital marketing in Canada is a rapidly growing field that has seen remarkable expansion as a result of commercial globalization.
This trend is projected to continue for the foreseeable future, and marketers in Canada should be mindful of digital marketing prospects.
Canada is the most popular destination for immigrants from all around the world. The Canadian government has been extremely supportive of citizens and has worked hard to make Canada a desirable immigration destination. There are several digital marketing job possibilities in Canada in various disciplines of marketing/business.
With the correct education, technological abilities, and work experience, you can launch a successful career in digital marketing in Canada.
Is Digital Marketing a Good Career in Canada
In Canada, the marketing profession is expanding rapidly. In particular, digital marketing has grown dramatically in Canada. Internet penetration is approximately 90%, which is extremely high. As a result, every business must use the Internet to reach its target audience.
Take a look at some statistics about internet usage in Canada. According to 2017 statistics, Canada has 33 million Internet users, a figure that has increased in 2018. In comparison to other businesses, digital marketing is completely thriving in the Canadian job market right now. According to the Canadian job opportunities web, it has outstanding job openings in all of Canada’s major cities.
According to industry needs, digital marketing has become an integral component of any company’s marketing team. Companies other than specialized digital marketing organizations now have their own digital marketing team to oversee their company’s digital marketing efforts.
Social Media Marketing and associated job responsibilities are the most prominent and in-demand career titles.
Digital Marketing Average Pay Scale in Canada
According to Glassdoor and Indeed, the typical pay scale ranges from CAD $53,2577 to CAD $68,000, which is 12% higher than the national average of C$11-C$12 per hour. Salary varies according to job profile, experience, and education. A digital marketing manager, SEO specialist, and SMM are the highest-paying services related to it.
Digital Marketing Job Categories
Most businesses hire full-time digital marketing professionals. Companies hire the majority of students or fresh graduates in their last semester on an internship basis, as many institutions require an internship as part of the college curriculum.
Below is the list of popular job types
Cites with job opportunities in Canada:
Digital marketing offers excellent job chances in Canada’s well-known cities such as Toronto, Montreal, Vancouver, Mississauga, and Calgary. Because most firms are concentrated in larger cities, there are several career options in these areas.
Job Digital Marketing Professional Responsibilities
Work obligations in digital marketing vary according to employment role and campaign type. However, according to market demands, some of the day-to-day duties of digital marketing include the following:
The Canadian government has many visa application categories, with the Canada Permanent Resident Visa being the best option for working and settling in Canada.
A person who is not a Canadian national but has the authorization to live and work as an employee or invest in their own business in Canada while on a Canada PR visa. Any employer can hire you without requiring a work permit from the government.
It is required to take the IELTS exam and score well in order to increase your points.
Digital marketing abilities and certifications are required.
You must have the following qualifications to work in digital marketing:
Bachelor’s degree in marketing, communication, advertising, design, or a business-related field.
A postgraduate degree, diploma, or certification in marketing is an added bonus.
According to market trends, proper knowledge and experience with new software and analytics tools will be required.
SEO, Google Ads, Bing Ads, Social Media Marketing, and Email Marketing skills
Analytics knowledge – Google Analytics
Employers like certifications that are valuable.
Google Ads Accreditation
Facebook BluePrint Approval
Google Analytics Training
General abilities are required.
Excellent English communication abilities.
It will be advantageous if you have a solid command of the French language.
Project management abilities
Excellent presentation abilities
Detail-orientedness and organizing abilities
Excellent content writing abilities